Before we begin, let me explain why you need a colour palette.
Whatever you blog about, you want people to recognise your brand across different social media sites. Think about some of the world famous brands, Diet Coke, McDonalds, KFC, Google – they all have distinctive colours that you associate with their brand and it helps you remember them. THAT is why you need a colour palette.
A few months ago, when I was faced with saying goodbye to Scribble Sparkle Shine, I had a wobble and set up a new blog in the hope I could make a fresh start. I was quite sad at leaving my branding behind. I loved the pale jade green colours and as I paid quite a lot of money for someone else to do it I was nervous about starting again.
Pay someone else?
Of course, you can always take that option, particularly if your design skills are somewhat lacking but now I’ve been blogging for more than two years, I’ve picked up enough to get me by and design a new one myself. Already I have achieved such a sense of satisfaction and sure, I’m not the best, but I put my all into this labour of love. I decided that for the new blog, I would design it all myself.
But where do I start?
My first thoughts were, what did I want my colours to be? I hadn’t given any thought to branding before but ever since my love affair with Canva took off, I really wanted to have a “brand kit” that represented me.
I was lucky that inspiration hit me big time over the weekend. I bought some lush wool in West Hampstead’s Village Haberdashery for Baby B’s blanket (the pattern will be published soon) when I was struck by the beauty of the colours I had picked and I decided that I just had to base my new site on them.
Firstly, I made sure I had jpeg photos of each colour yarn I chose. The colours were (clockwise from top) Magenta, Pink Glaze, Cinder, Ivory and Damson.
Ok – but how do I know what colours they really are?
Well, there is this fantastic site that allows you to select colours from any photo: http://html-color-codes.info/colors-from-image/
Once you upload the image you’re then shown a small cluster of pixels from the image and you can click on them to get the hex number for each colour. You need to play around here as each tiny area has highlights and shadows in so you need to make sure you select a part that is a truer representation. When you click on the selected pixel a hex number will be shown which relates to the colour you have picked. Make a note of this number and any others of the same shade that you like.
For example – magenta became B61F7C. Not a very sexy name is it? Which is why you then need to head to http://chir.ag/projects/name-that-color , type in the hex number and then you’ll be given a name, in this case B61F7C becomes Red Violet.
Once I had done this, I added them in to my brand kit with Canva (premium accounts only but you can sign up for a free one month trial here). You can still use custom colours on a free account but it won’t save them and you won’t be able to upload your own fonts.
I did that for each colour yarn and the corresponding photo. I decided to add in the yarn I didn’t buy and wish I had – Powder Blue, which became “Silver”. I also added black and white which you should always add as sometimes for text no other colour will cut it.
You can do this with any image, in the example below I‘ve used some free images I got courtesy of stocksnap.io to create some inspiration for you. My advice would be to use a photo that really inspires you or that is special to you in order to create your own colour palette.
After all that work, even creating my own logo and brand kit, I decided to stick with Scribble Sparkle Shine – it just fits me better and I was brought up not to let bullies win. Sticks and Stones and all that! I look forward to seeing your colour palette – remember to share the love using #shineonblogs